So, you’ve been marketed to about websites. You’ve had enough. Sales people have been knocking at your door, driving you nuts.
No, you don’t need a website, and here is why.
- They aren’t necessary, you are making money now anyway, so why would you even want to bother?
- You’re not technically savvy, and don’t know the first thing about them, so why would you need to start?
- They’re too expensive, and a waste of your marketing budget and resources, and you can’t see the advantage of spending $5,000 on a website or taking too many frustrating hours to build one yourself in Wix or Goddaddy.
Ok, now that is out of the way, let’s address these.
What if your customers want to find you? Did you know that many new and potential customers are looking for your business on the web, and at least even you could be running a Facebook page for them, so they can find out what they need to.
You Need a Website Because Customers Need Your Website
Websites give customers information. Generally prices on your website can be a good thing, because consumer are now relentlessly comparing prices. One of the things that used to frustrate our team was that we could never find prices on websites on anyone else’s websites, and that’s why we list all of our prices upfront, and give you everything of what you get. They want to know how they can contact you, what your refund policies are, what your terms and conditions are, and how you can help them. They want to know why they can buy off you, and not somebody else.
Not convinced? On a rainy day, one customer wanted to go and buy a car off a car yard, and wanted to look at the website to find what was there. The car yard had no website, and she called the owner to find out if he had a website to be able to look at the cars and the prices. He said he couldn’t be bothered having a website, because he didn’t believe he needed it. Short story, rainy day, she works full time, she found another car yard with information online, and bought her car on the Internet. She even had it delivered from Interstate without looking at it, but trusted the information on the Internet, because she was able to check the reviews of the site, got all the information she needed, was able to call the owner of the car yard after looking at all the information. Felt good about the purchase and is now driving around a car she had delivered by post from interstate, rather than going to the local car yard five minutes away on a rainy day. She was able to organise something better on the Internet, because it was far more convenient to shop online.
We will look at the other reasons in our next blog.